Global Hangang River Park Identity Design

Category: Brand Design & Identity Project name: Global Hangang River Park Identity Design Project type: River Park Identity Design The 'HANGANG RIVER PARK' project derives the identity of the global Hangang River Park as an international tourist attraction. Based on its geographical characteristics, the new Brand identity of the Hangang River Park visualized an iconic Bl design by combining the water stream form of the River and 'HAN'. Bl's straight line, which expresses the flow of the river, modernizes the Hangang River Park as a resting place connecting the city and nature and a transportation hub for the future where Seoul and its citizens are connected as one. The new identity integrates with Pictogram and Wayfinding to develop an integrated design system to Hangang River Park.

글로벌 한강공원 아이덴티티 디자인 프로젝트, 레드닷 디자인 어워드 수상

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